Honda: CR-V for Pintermission

What was this campaign about?
Honda was getting ready to launch the new CR-V, and they wanted to find a unique way to advertise it. They found five Pinterest influencers with thousands of followers and encouraged them to take a break from Pinterest and do the things they pinned on their boards.

These pinners had to take a break from Pinterest for 24 hours. During that 24 hours Honda would send them $500 to actually try anything they pinned on their boards. The influencers would document their adventure and pin photos, videos and more to a special board that talked about Honda and their #Pintermission.

Why did this campaign work?
This campaign worked because Honda took the time to research the aspirations and dreams that their target audience was pinning to Pinterest. They created content with influencers that showed their target audience how to accomplish those aspirations while using Honda’s product, the new CR-V.