Sit or Squat - Charmin

What was this campaign about?
Charmin went above and beyond for their customers with this social media campaign around the launch of their new Sit or Squat app.

The main purpose?
As you travel around you can check the local toilets around you to see if they’re clean (sit) or not so clean (squat).

Why did this campaign work?
Charmin took a problem that their consumers regularly face (dirty bathrooms) and helped them become avoidable in a fun and interactive way.

How can I do this myself?
You don’t need a cool app to produce a campaign like Charmin. The heart of their campaign was about solving an everyday problem that their users were experiencing.

We shall be happy to Create interactive content that solves a problem for your customer.